As overseas nutritional supplements are gaining greater popularity among Chinese consumers, #crossborder #ecommerce is driving the upgrade of China’s nutrition and health consumption.
China held a press conference on January 14, 2021 to introduce 2020 foreign trade situation. Despite COVID-19, cross-border e-commerce has continued to grow rapidly in 2020, becoming an important force in stabilizing foreign trade. China’s cross-border e-commerce trade (including both import and export) has reached RMB 1.69 trillion yuan, with an increase of 31.1%, of which the import volume is RMB 0.57 trillion yuan, with an increase of 16.5%. This partly attributes to great reforms of China Customs, which has been actively adapting to and promoting the development of cross-border e-commerce, constantly innovating and optimizing the regulatory systems and other new business models.