HBIB moved relatively slowly in 2021, because of the complicated registration & filing process, as well as COVID-19 and Zhengzhou flood. But on the bright side, the team has completed the infrastructure job, mainly the WeChat mini-app setup and staffing, making full preparations for 2022 fast growth.
G&H team had a face-to-face meet with HBIB team earlier this year and had in-depth discussions on 2022 business plan. Firstly, the company has a more integrated full-time team now, with different expertise, including sales and distribution, customer service, IT, designer, KOLs, e-commerce operation staff. Secondly, they have obtained financings，which allows them not only to establish the fully functioned team, but also to invest in branding and marketing. Thirdly, with everything in place now, they have presented their 2022 business plan. They will revolve around 3 business divisions, separately WeChat mini app and sub-distribution (to beauty salons, weight loss agencies, etc.), TikTok (China version) live and sales, as well as Tmall flagship store. They will work with aromatherapists for TikTok videos in the first half of 2022. The video producing team is quite professional and great, who used to work in a TV station. Fourthly, they will change their product launch and sale strategy and product portfolio. Instead of introducing so many SKUs at one stroke, they will focus on only a few SKUs at a stage, and launch new products gradually to ensure success. With all these plans implemented, 2022 will be good for their EO project. The team is confident and have placed a second order, with labels and bottles upgraded to cater to the China market.
G&H team will vigorously support HBIB, and offer in-depth involvement, as well as guidance & education, networking opportunities, to fuel our customer’s busine